Two BIG updates

The next chapter for AIMB + The Workflow Store

Author

Mike Fishbein
October 18, 2024

Hey there, I’m interrupting your regularly scheduled AI Marketing Brief to make two big announcements:

  1. We’re shifting our editorial focus to educational resources

  2. The Workflow Store is open

Here are the full scoops on both…

AI Marketing Brief is Shifting to Education

AI is changing and so are we. Marketers are beginning to shift from curiosity and dabbling with AI to conviction and investing in AI. To do so, we need resources that help us use AI for the right use cases and with the best execution playbooks.

So we’re shifting our editorial focus from news to practical resources and insights. The latest OpenAI drama is always fun, but it gets old ha.

Here’s what you can expect to see in each Brief going forward:

  • Resources and practical guides on where and how to get value from AI in marketing

  • Unique insights and perspectives from people who use and build with AI

  • Marketing jobs at AI companies or that entail using AI

We’re also going to publish AI Marketing Brief monthly instead of weekly. We know your inbox is busy. You’ll get your Brief on the first Friday of every month.

In short, AI Marketing Brief is shifting to BANGERS ONLY.

The Workflow Store

To take full advantage of AI before today, you had a choice of bad options:

  1. Bloat your tech stack with an army of LLM-powered SaaS app subscription fees

  2. Learn new technical skills to work with the LLM APIs

  3. Spend a fortune on an agency or in-house team to create tools and workflows for you

The Workflow Store creates a new and different option. The Workflow Store offers AI Templates, not AI Wrappers.

  • AI Wrapper = Pay subscription fee rent for capabilities that you can get for pennies if you go direct to the LLMs

  • AI Template = Buy once, you own them forever, and they only cost pennies to run

Here are our first two templates:

  1. AI Ghostwriter — Record yourself or an SME talking and it writes LinkedIn posts about the recording and in your desired brand voice

  2. The 10-Minute Curation Newsletter — Choose the news stories you want to include in your newsletter, and it writes a draft for you

You set up the workflows using your own LLM API keys, and on your own Notion and Zapier and Notion accounts—so there’s no subscription fee, and you can customize them if you’d like. The workflows come with a step-by-step video and a 1:1 onboarding call to walk you through everything.

The workflows in The Workflow Store create AI-Executed Content, not AI-Generated Content.

  • AI-Generated = Generic content about AI’s training data, written in a robotic style

  • AI-Executed = Unique content based on your insights and points of view, written in your desired style

Go shopping at The Workflow Store and use code AIMB for $20 off this week!

If you ever have any questions or feedback, feel free to reply to this email at any time.

Mike Fishbein