Take Your AI to Work Day

Hey, welcome back to AI Marketing Brief, your front-row ticket to the latest news and trends. OpenAI's challenging Google search, while Elon Musk’s companies are rewriting the script on content consumption and AI fundraising. So, fasten your seatbelts and keep your head inside the vehicle, it's going to be a wild ride.

Here’s the itinerary today:

• ChatGPT’s new search engine capability sets the stage for a showdown with Google that changes the SEO game

• Musk’s X utilizes AI for real-time content synthesis, redefining how people consume news

• A $6 billion boost in funding propels Musk’s xAI towards a remarkable $18 billion valuation.

• Deloitte's report on Generative AI in enterprises sheds light on current adoption trends and the future of AI integration

OpenAI Takes on Google and Perplexity

OpenAI is gearing up to launch a groundbreaking search engine functionality for ChatGPT, potentially setting the stage for a major showdown with Google. This new feature empowers ChatGPT with the ability to search the web and deliver results complete with citations. Imagine asking ChatGPT how to change a doorknob and getting not just text instructions but also a handy diagram.

My take: Will SEO die because of this?

Musk's Bold New Move: AI News Aggregation

Elon Musk’s X (formerly Twitter) is leveraging AI to synthesize news updates and social media reactions in real-time. Musk's ambitious plan? To create a dynamic news bot that not only updates news summaries with breaking information but does so by analyzing vast amounts of social commentary without direct article text access. It’s potential to provide a nuanced blend of news and public opinion could redefine media consumption.

Marketing impact: If this is successful, it could change the public relations game.

Fresh Funding: Musk's xAI Valuation Skyrockets to $18 Billion

Elon Musk's xAI is on the brink of closing a ~$6 billion funding round, potentially valuing the company at a staggering $18 billion. With heavyweights like Sequoia Capital backing it, xAI is leveraging data from X to train its large language models, aiming to rival titans like OpenAI.

New Report: Deloitte’s State of Generative AI in Enterprise

Deloitte's comprehensive Q2 report on Generative AI in enterprises reveals pivotal insights and trends shaping the integration of this technology in large organizations. Here are the key takeaways:

• Value Creation: Early adopters are starting to see real benefits, focusing on enhancing efficiency at the functional level.

• Trust remains a critical barrier, with efforts to make Generative AI systems both more reliable and transparent.

• Workforce Evolution: Enterprises are up-skilling and adapting to new roles that use AI’s capabilities.

• Future Outlook: Sights set on balancing rapid AI integration with effective risk mitigation strategies, preparing for broader, more strategic innovation and new product development that could reshape industry standards and operational paradigms.

33% of Content Writers Added AI to Skills on LinkedIn

Creatives are increasingly incorporating AI skills into their resumes. According to Microsoft's 2024 Annual Work Trend Index, non-technical roles are adapting fast, with content writers leading the charge—33% have added AI tools like ChatGPT to their skill set. Graphic designers and marketing managers are not far behind, with 27% and 24% respectively highlighting AI competencies. This surge reflects a proactive stance to remain indispensable and adaptable by using AI to enhance creativity and efficiency.

My take: Creatives are best suited to get good outputs from AI

Bring Your Own AI to Work

A recent report jointly released by LinkedIn and Microsoft reveals a striking trend: 33% of knowledge workers globally are now using generative AI at work, often without their employers' knowledge. This surge in personal AI tool adoption is reshaping how work gets done, enhancing productivity and creativity, yet it also introduces a significant dynamic of fear among workers about being perceived as replaceable.

Corporate leaders are aware of the necessity to integrate AI into their business models to maintain competitiveness, with 79% believing that AI adoption is crucial. Yet, there's a pronounced concern among 59% of these leaders about their inability to measure the productivity gains from AI effectively. This disconnect between worker utilization and official strategy may slow companies from making informed decisions about AI investments.

More news and resource snacks:

• Martech added 3,068 products its marketing technology landscape since last year. 77% of them were Generative AI martech.

• CEO of Asset Management at JPMorgan Chase, Mary Erdoes shared that they have “AI Whisperers” paired with top executives to try to figure out how to automate their jobs and problems they see.

• CopyAI CMO interviewed Chris Walker about why marketing teams need to reduce spend and CAC and how they can use AI to do it.