Salesforce's AI Agentforce

Hey, welcome back to AI Marketing Brief, where we make navigating AI easier than ordering a pizza. Take a slice of Salesforce’s new AI agents or dig into Claude’s fresh Enterprise dish. You’re in for a feast of news, insights, and resources.

Here’s what’s cookin’ this week:

• Salesforce declares a pivot to autonomous AI agents

• HubSpot Co-founder unveils his new professional network for AI agents

• Safe Superintelligence secures $1B “seed round”

• Anthropic rolls out Claude for Enterprise

• New research on advanced prompting techniques

Salesforce Declares a Hard Pivot to Autonomous AI Agents

Marc Benioff is betting big on AI, steering Salesforce into the future with Agentforce, a platform set to debut at Dreamforce. It aims to revolutionize CRM with autonomous AI agents that do work for you.

Salesforce's Game-Changing “Large Action Models”

Salesforce has already unleashed xLAM, a family of Large Action Models (LAMs) designed to revolutionize CRM. Think of it as your CRM’s proactive sous chef, automating workflows and making real-time decisions. These models are not just about generating text—they’re about executing actions. Get ready for a CRM that anticipates your needs and ensures everything’s done, all without you lifting a finger.

HubSpot Co-founder Reveals His New AI Agent Startup

The future of AI agents is here, courtesy of HubSpot's co-founder, Dharmesh Shah. Imagine a world where AI agents are like digital coworkers, each specializing in different work. From generating LinkedIn posts to continues account research, the possibilities are endless.

Dharmesh went on the Marketing Against the Grain podcast to unveil his new startup, AgentAI. Assemble your digital dream team Dharmesh’s new professional network for agents and watch productivity soar at a very low cost. Marketers can now build digital teams with AI agents specialized in tasks like social media posting, image generation, and lead routing.

Safe Superintelligence Secures $1B for AI Safety Breakthroughs

Safe Superintelligence (SSI) is making waves, raking in a whopping $1 billion to supercharge AI capabilities. Helmed by former OpenAI luminary Ilya Sutskever, SSI aims to outshine human intelligence while ensuring safety. With a $5 billion valuation and backing from giants like Andreessen Horowitz, it's all systems go for SSI's R&D blitz.

Amazon-Backed Anthropic Rolls Out Claude AI for Enterprise

Anthropic’s new Claude Enterprise plan is here, ready to supercharge your team’s productivity. Imagine turbo-boosting your workflows with a whopping 500K context window, perfect for tackling hundreds of podcast transcripts. Plus, it’s packed with enterprise-grade security features like SSO, role-based permissions, and audit logs.

This Amazon-backed disruptor is gunning for market dominance, rivaling the big guns like OpenAI and Google’s Gemini. GitLab and Midjourney are already on board as customers.

Unlocking Superior LLM Performance with Advanced Prompting Techniques

Dive headfirst into the world of cutting-edge prompting techniques from AI titans Meta, DeepMind, and Microsoft. With over ten groundbreaking papers hitting the scene recently, Sahar Mor crystalized these insights into a definitive guide. Ready to elevate your LLM game? Experiment with emotional stimuli.

DeepMind's simple "Take a deep breath" advice spikes accuracy by 9%. And then, there’s EmotionPrompt. Infusing emotional cues into prompts doesn’t just add flair—it slashes errors and powers up models by 115%. Examples like “This is very important to my career” can transform mundane queries into powerhouse prompts.

Google AI Overviews Crushes News Publisher Search Visibility

Google's AI Overviews are reshaping the search landscape in the UK and US, knocking news publishers down the rankings. These AI-written summaries are front and center, leaving traditional articles buried. A study by Authoritas found these summaries appear in 17% of queries, driving significant traffic loss for publishers.

How AI Is Shifting the Tech Company Landscape

Artificial intelligence is wreaking havoc on the venture capital world. Startups are sprouting like wildflowers due to cheaper development costs. It's a playground for small teams bringing their ideas to market with AI assistance. But beware, competition is fiercer than ever, making money harder for legacy technology companies who are being disrupted by AI. Get ready for a dynamic shift in the startup-VC marketplace.

Here are three more stories and spicy takes.

• Sangram Vajre predicts AI will enable companies to achieve $10M in revenue with just 1-3 people who leverage AI. He says AI will revolutionize GTM strategies, making 90% of traditional playbooks obsolete.

• I wrote a post on why including "AI" in homepage copy clarifies the benefits, and helps capture demand from forward-thinking founders and executives.

• Andriy Burkov shared that Meta’s open source LLM called Llama, after fine-tuning, now surpasses top LLMs on benchmarks, rivaling GPT-4o's performance.

Mike Fishbein