Is Google's AI Killing SEO?

Hey, welcome back to AI Marketing Brief, the newsletter that’s like a treasure map in a pirate movie—full of hidden gems and X marks the spot for AI gold. Today, we’re unearthing Salesforce’s secrets on AI trust, Google’s ad-packed AI overviews, and Slack’s latest research on skyrocketing AI adoption. Ready to find your marketing fortune? Let’s set sail.

Here’s what we got for you today:

• Google’s AI Overviews to feature AI-generated answers in SERPs with ads, reshaping search marketing

• Slack reports a 24% surge in workplace AI use

• Hubspot CMO is super bullish on AI for conversion rate optimization

• 12 groundbreaking GPT-4o use cases transforming AI interaction.

Google Search’s AI Overviews Will Have Ads

Google’s latest shake-up in search results pages is a big one—AI-generated answers are about to get cozy with ads. As Google tests this blend, it’s a bold move to keep its revenue juggernaut rolling in the AI era. Soon, asking Google about wrinkle removal might summon not just tips but a carousel of ad suggestions.

What marketers need to know:

• Ad Placement: Ads will appear in AI Overviews, labeled as ‘sponsored’

• No Action Required: Ads will draw from existing campaigns automatically

• Enhanced Engagement: Ads in AI-generated summaries could have higher click-through rates

Should Marketers Freak Out?

Google's AI is now consuming your content, spitting it out as search answers without links, and monetizing it. But don't panic yet. Here's Ben Goodey’s game plan:

• Simple Topics: AI excels at these. Expect traffic loss if your content is basic.

• Complex Topics: AI struggles here. Focus on nuanced, niche, and up-to-date content.

Action plan: Evaluate your keywords based on AI's ability to satisfy user intent. Invest in high-value, complex content.

Hubspot’s 2024 Marketing Power Rankings: The Top 5 Marketing Strategies to 10X Growth

Hubspot’s marketing leadership team reveals their top five marketing strategies. Number one? AI-Powered Conversion Rate Optimization (AI CRO). Think 50-100% improvement in conversion rates with tools like HeyGen for custom videos or OpenAI for personalized emails. It's not just incremental—it's revolutionary.

My take: Creating content for SEO used to feel like an investment that pays dividends in perpetuity, not it feels like a donation to Google. Maybe AI CRO and the other channels the Hubspot guys share are the best bang for buck now.

AI Jobs Barometer: Transforming the Future of Work

AI is the Industrial Revolution of knowledge work. PwC’s 2024 AI Jobs Barometer analyzed over half a billion job ads from 15 countries, revealing AI's massive impact on productivity and skill requirements. Jobs that require AI skills are growing 3.5x faster than all jobs.

Slack's Survey Reveals a 24% Surge in AI Adoption

Slack's latest research serves up a sizzling stat: AI tool use in the workplace has shot up by 24% in just the last quarter. Knowledge workers are diving headfirst into the deep end of AI, with 1 in 4 giving it a whirl. But here's the kicker—workers are spending a whopping 41% of their time on mind-numbing, low-value tasks. Time to let AI handle the grunt work and unleash your creativity.

Actionable advice for adopting AI:

• Issue AI Guidelines: Establish clear AI usage guidelines to foster experimentation and integration

• Focus on High-Value Tasks: Use AI to automate repetitive tasks, allowing more focus on strategic activities.

Trust in AI is The Secret Sauce for Success

Salesforce’s latest “Your Data, Your AI” study drops a bombshell: nearly two-thirds of C-suite execs believe trust in AI is the golden ticket to revenue, competitiveness, and customer satisfaction. Yet, over half of workers struggle to find reliable AI tools. Accurate and secure data is the linchpin here, folks. Without it, AI is just another overhyped trend.

Revolutionizing AI Interaction: Top 12 GPT-4o Use Cases

In just one week since OpenAI unveiled GPT-4o, users have discovered remarkable use cases that redefine AI usage, including:

1. Generate video games from screenshots in under a minute

2. Real-time student tutoring via iPad screen sharing

3. Real-time foreign language translations

4. Interview preparation and advice.

5. Narrate and summarize team meetings.

6. Personal assistant for productivity.

These use cases highlight GPT-4o’s potential to transform marketing strategies with multimodal campaigns.

😂 Meme of the Week👇

Join The Robot Rulers Community

AI is the most powerful opportunity for marketers today. But there aren't many great resources on how to use AI effectively. There are no "experts" because it's so new. I've learned the most from peers. They know a lot about something, and I know a lot about something else, so we trade notes. It's the best way to learn about AI. 

And that's why I started the Robot Rulers community. It's a private group of marketers and founders are using AI for world domination. I'm now accepting up to 10 new members by application only. It’s $39 per month for the first 100 members, then I’ll be doubling the price. Apply to join here. Applications close on Monday. 

That's this week's Brief. Lemme know if you have any questions or feedback. Just reply to this email.