Multimodal marketing with GPT-4o

Hey, welcome back to AI Marketing Brief, where we serve up AI news and marketing ideas like your favorite barista brews your morning coffee. Today we explore OpenAI's new freebie that's shaking the world like a double espresso. And Google and Meta aren’t just watching from the sidelines, they’re stepping up to the plate and calling their shot.

In today’s Brief:

• OpenAI unveils new voice and video modes with GPT-4o, enhancing human-like, real-time interactions.

• Google's Speedy AI Challenge: Google introduces Gemini 1.5 Flash, focusing on rapid data processing to battle with OpenAI.

• Marketing with GPT-4o: Explore the impact of GPT-4o’s voice-first and multimodal capabilities on the future of marketing.

GPT-4o Launch: Reasoning across audio, vision, and text in real time

Sam Altman celebrates OpenAI's game-changing launch of GPT-4o: delivering top-tier AI tools like ChatGPT for free, aiming to empower billions of people to use AI. The newly introduced voice and video modes promise a seamless, human-like interaction that feels straight out of a sci-fi flick. Get ready for a future where computers are not just tools, but partners in creativity and execution.

Embracing GPT-4o: The Dawn of Multimodal Marketing

On Marketing Against the Grain, Kipp and Kieran dive into OpenAI's latest model, GPT-4o. It’s trailblazing omnimodal approach integrates text, audio, and video promises a seismic shift in marketing strategies:

• Voice-first Experience: Envision Jarvis-like real-time voice interactions that understand emotional cues, enhancing customer engagement beyond static text.

• Multimodal Capabilities: A single AI capable of processing diverse inputs, providing comprehensive experience with different media based on the visitor’s preference.

Engage with this tool to lead in a world where adaptability and innovation are paramount.

Marketing idea: Every company should have ~15% of their marketing budget dedicated to running experiments like the ideas Kipp and Kieran shared.

Google’s AI Gambit: Gemini 1.5 Flash Takes On OpenAI’s Latest

As the AI cage match rumbles on, Google launched Gemini 1.5 Flash at its I/O conference, showcasing a tool that's all about speed and efficiency. Hot on the heels of OpenAI's front-run update, Google's shiny new AI can juggle data from massive documents and spit out summaries faster than you can say AI.

My take: Google’s launch event felt too stuffy and corporate compared too OpenAI’s. Also, it was pretty funny that OpenAI front-ran Google ha.

Meta Bids “Workplace” Adieu to Pioneer AI and Metaverse Frontiers

In a daring leap towards the future, Meta is closing the curtains on its Slack-like app called Workplace to channel its mojo into AI and the metaverse. By June 2026, Workplace will bow out, passing the torch to partner Workvivo as Meta charges headfirst into what could be the next dimension of the digital world.

Thinking ahead: The brightest and richest people in the world are building AI. The models aren’t perfect, but they’ll keep getting better.

Marketing Careers in the AI Era

If you’re looking to join an AI startup, a16z partners Marc Andreesen and Ben Horowitz, share their outlook on the evolving AI startup ecosystem:

• Building on AI Platforms: Expect AI capabilities to continue to improve dramatically. Assess whether advancements in the AI platform the startup is built on will propel the company forward or render it obsolete.

• Competitive Positioning: Small AI startups should innovate in niches or specific domains where they can leverage AI distinctively, rather than competing head-on with giants possessing vast data and computational resources.

• Strategic Integration: Startups should not aim to replicate foundation models from major corporations but should consider unique applications of AI technology that complement existing big models, utilizing distilled or specialized versions to offer unique value.

The AI Paradox: Costs Rise Because Costs Decrease

Marc Andreesen, founder of a16z, shares a striking insight into the economic dynamics of AI. Citing Jevon's Paradox, he highlights an often-overlooked outcome: technological advancements designed to lower costs and boost efficiency might instead lead to higher spend because of increased demand. Similar phenomena have appeared historically with highways leading to more traffic and CGI elevating film production costs.

My take: AI is NOT coming for you job. Marketers are best suited to be successful using AI for marketing, and more companies will want more marketers because they are more effective when they use AI.

New Content Engineering Lab Video

I created an AI Writer Clone of Nikita Bier. He’s a 2x exited founder, a former product exec at Meta, and of the best copywriters on the planet. He has over 300K followers on X, where he’s constantly going viral. I used a custom GPT to analyze his copywriting techniques, and then rewrite my newsletter in his style. I also talk about the future of AI for marketing and how content can be personalized in real-time and at scale.