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Klarna Replaces Salesforce with AI
Mike Fishbein
September 13, 2024
Hey, welcome back to AI Marketing Brief your weekly 5-minute read on the latest news, resources, and insights on AI for marketing.
Here’s what’s going on this week:
How AI changes the “Build vs Buy” equation
The best use cases for OpenAI’s new o1 models
Prompt engineering best practices deep dive
AI companies like DeepL, Curai, and Play are hiring marketers
Klarna Drops Salesforce and Workday—AI Takes the Helm
Klarna's CEO Sebastian Siemiatkowski dropped a bombshell. The fintech powerhouse is bidding adieu to Salesforce, with Workday next on the chopping block.
Why? AI!
Klarna's investing in the future, leveraging AI to streamline operations and cut dependency on third-party providers.
Ardent Venture Partners wrote a great piece about how enterprise software is evolving and change the build vs buy equation:
Custom software, facilitated by AI, will surpass off-the-shelf solutions.
AI tools reduce development complexity, making tailored solutions more feasible
Software will become "malleable," customizable by end-users.
Santosh Sharan says that SaaS vendors must evolve with AI or face obsolescence. He advises SaaS companies to embrace AI, reduce costs, and expand globally to survive the impending market contraction driven by AI-centric organizational designs.
My take: The “Build vs Buy” decision framework is changing to “Use LLMs vs Buy”. And "Buy" is not the best option as often anymore. My company Atherial provides a services that replaces subscription fees with AI tools and workflows.
OpenAI’s New o1 Models Are a Game-Changer
OpenAI dropped its new o1 series AI models that think before they speak. They use reinforcement learning to enhance reasoning, achieving impressive results in complex tasks like coding and math.
By training models to think step-by-step, akin to “System II” thinking, it achieves remarkable reasoning improvements. This not only boosts performance in complex tasks but also enhances safety by mitigating hallucinations and adversarial attacks.
The models do come with some trade-offs. The slower speed and focus on reasoning make o1 less suited for work like writing. o1 also lacks some voice capabilities and doesn’t support image generation or document uploads.
New Prompt Engineering Deep Dive By Anthropic
Anthropic published a YouTube video on prompt engineering best practices. Key takeaways include:
Always break down tasks into clear, detailed instructions.
Iterate frequently; refine prompts based on your feedback on outputs.
Use realistic scenarios to test prompts with real-world user inputs.
Collaborate with AI, letting it help refine instructions for optimal outcomes.
Harness these tactics to elevate your marketing game with AI.
3 Spicy AI Takes
Michael Dell says AI ROI skepticism mirrors early internet doubts. Investing in AI today is like investing in the early internet—its true impact will unfold over time, transforming our future.
Aravind Srinivas, CEO of Perplexity, predicts a 100x decrease in AI costs over two years, with quality set to improve as hallucinations decrease tenfold annually.
Austen Allred says two days of engineering work can replace $50k in annual SaaS subscriptions.
5 Marketing Jobs at AI Companies
Mike Fishbein