Hubspot's AI CRO Use Case

Hey, welcome back to AI Marketing Brief, the newsletter that’s jam-packed with AI gold like a digital treasure chest. Let’s uncover what the latest news and tools mean for the future of marketing.

Here’s what we got for you today:

• How HubSpot boosted email conversion rates by 82% with OpenAI

• Seer introduces a tool for tracking AI-generated responses about brands

• Free SEO optimization with Perplexity AI

• AI Marketing Playbook insights from Kieran Flanagan and Brian Balfour

AI Marketing Playbook with Kieran Flanagan and Brian Balfour

Kieran Flanagan and Brian Balfour dive into the AI Marketing Playbook, emphasizing how AI reshapes marketing strategies. Key takeaways for marketers:

• AI-Driven Personalization—Shift from segment-based to one-to-one personalization to increase conversion rates.

• Creator-Led Social—Embrace creator-led content to capture attention in saturated markets.

• Rethink Attribution—Get comfortable with the complexities of attribution as AI changes customer journeys.

• Prompt Engineering—Mastering prompt engineering is crucial for leveraging AI's full potential.

Seer Unveils ChatGPT Tracking: Pioneering AI Answer Monitoring for Marketers

Seer’s new tool monitors AI-generated responses across major chatbots, this tool ensures your brand isn't lost in the digital shuffle. Track, analyze, and outsmart competitors by optimizing your content based on real-time AI insights. Ready to future-proof your marketing strategy? Our complimentary baseline reports are the perfect launchpad. Don't miss out—get tracking and stay ahead!

My take: I’m excited about tools that solve for new problems and opportunities that are created because of AI. Customers using ChatGPT instead of searching Google as part of their buying journey is one of them.

How AI Boosts Hubspot’s Email Conversion Rates by 82%!

Imagine crafting the perfect email, personalized for each unique subscriber. At HubSpot, leveraging OpenAI has transformed their email marketing game, boosting conversion rates by a staggering 82%. The AI analyzes user behavior, predicts their needs, and recommends targeted content, making every email feel like a personal note from a friend. The results? Skyrocketing open and click-through rates, proving that personalized, AI-driven emails aren't just hype—they're magic in action.

My take: What would you do if you had a team of 1,000 marketers? That’s a good heuristic for finding AI use cases.

Rank #1 for Free with Perplexity AI SEO

Ready to dominate search rankings without breaking the bank? Dive into this step-by-step guide on leveraging Perplexity AI Pages for SEO.

You can use Perplexity to generate high-impact keyword ideas, craft compelling content, and implement SEO best practices—all for free. This method is a game-changer because it leverages Perplexity’s domain ranking to outrank the competition

Beyond LLMs: AI Innovations Transforming Marketing

Foundation Capital shared their thesis for AI. Here’s how marketers can harness three AI innovations:

1. Multimodal Models: Integrate text, images, audio, and video for richer insights. Enhance customer service and create personalized content.

2. Multi-Agent Systems: Automate complex tasks with AI acting as a proactive team member.

3. New Model Architectures: Utilize state-space models, large graphical models, and RWKV for specialized tasks, improving efficiency and performance.

Here are four more hot takes for you:

• Kieran Flanagan emphasizes that onboarding AI involves teaching, providing context, and fine-tuning it to complete tasks effectively. Assigning goals and having a human manager guide AI are essential steps for successful AI integration.

• Benedict Evans emphasizes that while ChatGPT rapidly gained 100 million users, sustained engagement is questionable, suggesting a need for further development and integration of practical tools. Evans reflects on the historical context of tech adoption, noting that transformative technologies like the iPhone and cloud computing took years to achieve widespread use, implying a similar trajectory for AI.

• Tomasz Tunguz highlights four key challenges in AI adoption: understanding the technology, security concerns, legal complexities, and procurement barriers.

• Gartner says 40% CEOs have used AI in their jobs within the last six months. They're bullish on AI's productivity perks but still hazy on its customer value proposition impact.

Join my live workshop on on-brand prompt engineering!

I’m running a live video workshop on prompt engineering. The quality of your AI outputs sink to the level of your prompts. I’ll show you how to create on-brand marketing campaigns that don’t use the word “delve”. Join me on Wednesday, July 24th at noon EST. Use the coupon code AIMB for $20 off!

MIKE FISHBEIN