Best Use Cases for Musk's New Grok-2

Hey there, welcome back to AI Marketing Brief, the newsletter that's got more spice than your Dad’s chili recipe. We’re dishing out piping hot AI news and insights today.

Here’s what’s on the menu:

• Musk’s Grok 2.0 is the new AI powerhouse

• Anthropic’s new “prompt caching” is a game changer

• The top 5 new marketing jobs at AI companies

• AI retention skyrockets according to Ramp’s new report

Elon Musk’s xAI Releases Grok-2

The AI world just got a massive upgrade with the introduction of Grok-2 and Grok-2 mini. These state-of-the-art language models are making waves on the 𝕏 platform, outshining competitors like Claude 3.5 Sonnet and GPT-4-Turbo. Grok-2 excels in chat, coding, and reasoning, while its mini counterpart balances speed and quality. Buckle up for enhanced AI capabilities coming your way!

Elon declared on Lex Fridman’s podcast that "xAI will win," and with Grok 2.0’s release, it’s clear why. It’s best use cases include hyper-real images, meme generation, 5x faster image creation, markdowns, superior ELO scores, advanced math skills, and real-time X access.

My take: The more LLMs compete with each other, the more we all benefit as users. Costs are decreasing and quality is improving. Love to see it.

Ramp’s Summer 2024 Spend Report Shows AI Isn’t a Toy Anymore

A mere year ago, only 40% of companies stuck with their AI purchases beyond 12 months. Now, that retention number has skyrocketed to over 70%. And spending on AI vendors soared by 375% YoY.

This surge underscores deeper commitments and bigger budgets. Meanwhile, Anthropic’s spend share catapulted from 4% to 17%. Though OpenAI still reigns supreme, competition is fierce. The new breakout AI stars? Check out Suno, Perplexity, and Rewind.

Anthropic’s New Prompt Caching Changes Everything

Anthropic just dropped a game-changer: prompt caching. Cutting down costs and latency, this feature unlocks mega few-shot prompting as a slick alternative to fine-tuning.

Picture this: you flood your prompts with examples, teaching the model in-context without the hefty price tag. This is like trading in your old sedan for a turbocharged sports car—performance leaps without the cost.

Unisys CEO Champions AI Transformation

Unisys is going all-in on AI. CEO Peter Altebeth reveals the company’s electrifying AI journey, from 51 to 135 projects in 18 months! With 96% of employees trained in Gen AI and tailored, advanced training, Unisys is transforming imagination into innovation. Altebeth doubles down on the Broaden AI training across all levels to foster creativity.

My take: Getting value from AI requires new skillsets and mental models. Companies need to teach their people how to spot use cases and create solutions.

Here are a few more stories and hot takes for you:

• Ben Tossell shares survey results on why people don’t use AI at work: rapid model updates, job security fears, and privacy concerns.

• Walmart CEO Doug McMillon highlights generative AI's role in enhancing customer, member, and employee experiences, significantly reducing labor needs and improving efficiency.

• Andy Berman from Zapier highlights a 100x reduction in LLM costs, a significant deflationary trend.

• McKinsey says companies must transform their processes, structures, and talent approach to harness generative AI's full potential and stay competitive.

• Yell at AI chatbots, not humans, says Booking Holdings CEO. Glenn Fogel believes AI chatbots will revolutionize customer service by handling frustrations without emotional responses.

Marketing Jobs at AI Companies

1. Director of Digital Marketing at Observe AI

2. Head of Product Led Growth at Cohere

3. Content Marketing Manager at FlowXAI

4. Head of Growth Marketing at Operant AI

5. AI Marketing Lead at Meta

Mike Fishbein