The new AI marketing playbook, 17 workflows, and 5 tools

Hey—welcome aboard the inaugural flight of AI Marketing Brief. Buckle up as we cruise through the latest trends and tools in AI for marketing. Today's brief is a treasure trove: 2 fresh news items, 2 killer resources, 1 sharp POV, a crash course on AI Agents, 1 creative prompt, and 1 hilarious meme.

Read time: 5 minutes

Highlights:

• News: The brawl for dominance in open-source LLMs is just getting started.

• Prompt: Whip up a marketing campaign using Cialdini’s Persuasion spells.

• POV: Unpacking the brand-new AI marketing playbook.

• Resource: Dive into 17 AI-powered marketing workflows and discover 5 essential tools.

News: The LLM Slugfest Rages On

Meta Unleashes Llama 3

Meta’s throwing down the gauntlet, aiming to match punch for punch with the top dog proprietary models. Llama 3 promises beefier context windows, additional model sizes, and enhanced performance—all on the horizon within months.

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Snowflake Crashes the Party with Arctic

Here comes Snowflake, jumping into the open-source ring with Arctic, their heavyweight LLM for enterprise. Built for the big leagues, Arctic is the public data cloud company’s ticket to going toe-to-toe with the other open-source frameworks and pushing the envelope on enterprise AI.

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Our take: Fear over the security and privacy of proprietary models like OpenAI might be the kindling open-source LLMs like Llama 3 and Arctic need to fire up demand. We don’t expect LLMs will be a winner-take-most market like social media because there aren’t any network effects and it’s easy to switch between models.

Prompt: Craft a Campaign with Cialdini’s Persuasion Principles

Robert Cialdini is the godfather of persuasion. He’s the author of the book Influence, which is a staple on marketer’s bookshelves. Kieran Flanagan, CMO of Zapier, gives you the key to a car fueled by Cialdini’s spells, with one advanced prompt.

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Beyond ChatGPT: AI Workflows & Tools for Marketers

Emily Kramer of MKT1 lays out the landscape with survey insights showing 17 use cases for putting AI to work in marketing today, then breaks down 5 shiny new workflows and tools to execute on them.

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Our take: Content creation and copy still reign supreme—no shockers there. But the real eyebrow-raiser? Personalization and account-based marketing aren’t stealing the show yet. We’re excited about real-time personalization at scale.

Podcast: The Four Pillars of the New AI Marketing Playbook

Catch the latest episode of Unsolicited Feedback where Brian Balfour and Fareed Mosavat hijack Kieran Flanagan’s predictions for the future of marketing with AI. Kieren draws up four plays:

1. Personalization at Scale

2. The Customer Journey on Steroids

3. Multi-Modal Content is King

4. The Rise of Creator-Led Strategies

Kieran’s verdict? AI revives marketing’s creative soul. As AI tackles the drudgery, marketers are free to lead with strategy and innovation.

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AI 101: Meet Your New AI Agent

Think of AI agents as your digital Swiss Army knife, pulling off tasks that would typically need human hands. Unlike older AI that could only provide information (read-only), AI agents can both gather information and take actions (read/write). From drafting emails to fielding customer questions, these agents are not just smart—they’re practical.

They’re here to save time, slash costs, and unleash new capabilities for people at companies of all sizes, freeing them up to do more impactful and creative work.

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Action item for marketers: Brainstorm AI agents you could deploy to supercharge your productivity. The future is about working smarter, not harder.

OpenAI GPT Store Leaderboard Lowdown by BeeTrove

Peek behind the curtain on the hottest GPTs in OpenAI’s GPT Store with BeeTrove’s leaderboard. Filter the champs by use case and user ratings.

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Our take: BeeTrove helps you find good GPTs, and it’s a goldmine for marketers looking to leverage the Store as a growth channel. See where the demand is and position yourself accordingly.

Most marketers’ experience with AI

That wraps up this week’s Brief.

Hit reply if you’ve got queries or want to chop it up about any AI marketing stuff. Connect with me via the icon links below.