a16z AI Marketing Magic

Author

Mike Fishbein
July 19, 2024

Hey, welcome back to AI Marketing Brief, the newsletter that’s like your favorite mixtape—packed with hits and surprising tracks. This edition features Kieran Flanagan’s speedy app creation and futuristic GTM tech tips. Buckle up, because we're about to spin some AI fire.

Here’s what we got for you today:

  • a16z’s Andrew Chen drops insights on AI's role in the future of marketing

  • Building a future-proof GTM tech stack

  • The rise of Chief AI Officers and their business impact

  • Prompt Engineering for marketers workshop next week

  • The top 7 marketing jobs at AI companies

AI's New Impact on Marketing Playbooks

AI is reshaping marketing. On the Marketing Against the Grain podcast, Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing content, consumer engagement, and new channels for startups. Marketers must adapt to:

  • Personalized, AI-driven ad and content strategies

  • New SEO techniques for AI agents and LLMs

  • Leveraging AI for rapid execution of creative ideas including creating apps

AI's potential to create bespoke, interactive experiences and streamline complex workflows is immense. Stay ahead by using AI tools and monitoring new channels.

My take: AI is a once in a decade opportunity for marketers to gain a new, valuable, and rare skillset.

Kieran Flanagan Creates an App in Under 1 Hour

Kieran Flanagan, SVP Marketing at HubsPot, has just shattered the coding mythos by creating an app in under an hour using Claude. This isn't tech wizardry, it's a glimpse into the future where anyone with a spark of an idea can bring it to life at lightning speed. Forget spending months and thousands of dollars—now it's a quick Sunday afternoon project. Flanagan's adventure underscores the mega shift AI is creating, making software development as accessible as ordering pizza. This is the dawn of deeply personalized, niche apps.

Marketing experiment idea: Content is cool, but what about creating a free app to attract customers?

Flexibility is King in The Next Era of GTM Tech

Revenue teams are hitting walls with outdated GTM tech stacks. Austin Hay from Clarify shares how to build a future-proof tech stack. The secret? Embrace redundancy, low coupling, interoperability, and focused tools. This flexibility is crucial for modern companies to adapt quickly and efficiently in an ever-evolving tech landscape. Time to overhaul that tech stack and keep your sanity intact.

  • Scott Adams trained ChatGPT to perform hypnosis. He refuses to share the exact prompts used because it’s too dangerous.

  • Anish Acharya from a16z highlights the transformative potential of AI scribes, democratizing access to reliable, low-cost applications with voice interface. AI scribes can evolve into vertical SaaS companies, unlocking stronger margins for businesses and empowering SMBs.

  • Rowan Cheung's research reveals a high demand for Chief AI Officers, with 21% of organizations actively seeking to fill this role. Understanding business processes is crucial for CAIOs than AI knowledge

  • What’s the best way for operationalize AI for marketing? I wrote a LinkedIn post about why I think marketers should create workflows using LLMs, rather than buy SaaS, for many use cases.

New Marketing Jobs at AI Companies

  • Head of Product Led Growth - AI & Language Models at Cohere

  • Product Communications Lead at Anthropic

  • Head of Demand Generation at Warmly

  • Marketing Technology Manager, AI at HubSpot

  • Head of Growth at Suno

  • AI Marketing Lead at Meta

  • Marketing Lead, Demand Generation at Gradient

Check out my workshop next week on prompt engineering for marketers. Say goodbye to robotic and generic AI outputs with the tools and techniques in this live video workshop.

Mike Fishbein