2 Personalization tools, Sam Altman calls GPT-4 a dummy

Hey, here’s your weekly can of bot grease, chock full of the finest news and tools from the fields of AI in marketing. Pour yourself a mug and let’s talk about AI influencer clones, real-time personalization, and SMB adoption.

Read time: Just 4 mins

This Week’s Highlights:

1. That’s Mean: Sam Altman Calls GPT-4 a Dummy
2. Trend Watch: Instagram’s Bot Bonanza Boosting Influencer Vibes
3. Market Pulse: AI Cash Splash in the SMB Sea
4. Personalization: Hume AI’s $50M Dive into Emotion-Ocean

Sam Altman: AGI is Worth Spending $50B a Year

In a no-filters chat, Sam Altman, CEO of OpenAI, tagged GPT-4 as the “dumbest,” you will ever have to use again. Despite the cheeky diss, the buzz for brainier models is just heating up, with big bucks chasing the dream of AGI (think AI that can pretty much do anything).

Trend Watch: Instagram’s Bot Bonanza

Insta’s rolling out the red carpet for “Creator AI,” its new tool that handles influencers’ flood of DMs without burning out. This clone-like tool can keep chats zesty and personal—no sweat, bots do the heavy lifting.

Marketing experiment: Advertise within influencers’ DMs.

Market Pulse: AI Investments Skyrocket

A fresh scoop from Ramp (via Chief AI Officer) shows AI spending among SMBs has blasted off, rocketing 293% from last year. It’s clear—small and medium businesses are betting big on AI to jazz up efficiency and spark innovation.

Marketing impact: This signals a mega expansion in the types of buyers for AI in legacy markets.

2 Personalization Tools

Innovation Glimpse: Hume AI’s Emotion-Ocean

Hume AI is making waves with a hefty $50M to brew its Empathic Voice Interface (EVI), getting AIs tuned into our feels better than ever. This could mean chiller chats in customer success or cozier talks in cyber security, making your brand’s gab feel just right.

Spotlight Dive: Seam Slices Through Data Jungle

Meet Seam, the new kid on the AI block, bagging a cool $5M to slice through the data jungle. Imagine knocking down the towering data walls, letting teams fetch juicy insights with just a chat—no tech wizardry needed.

My take: Personalization will be the next big use case for AI in marketing. Real-time data (quantitive and emotive) are two key pieces of the puzzle to make it effective.

SaaS King Jason Lemkin: Hire Marketers Who Build GPTs

"You want to hire a marketer that's doing custom GPTs at night". That’s what Jason Lemkin said in his recent interview on the Marketing Against the Grain podcast with the CMOs of Hubspot and Zapier. You’ll also hear the trio chat about how AI can flatten org structures. We may see:

• Fewer managers, and more individual contributors "managing" AI agents

• Marketers owning more of the customer experience, including of parts of sales

That's the last drop of this week’s AI Marketing Brief. Got a burning question or some feedback? Hit reply and we’ll talk shop.

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